For Keith Goodwin, senior vice president of Cisco’s Worldwide Partner Organization, this year’s Partner Summit represents a full circle: it was six years ago in San Diego when he began in his current role with Cisco. Goodwin is therefore well versed in the transitions the company has faced over his tenure, transitions which many of the presenters at today’s opening keynote, including Cisco chairman and CEO, John Chambers, highlighted in their presentations to partners. Yet, the tone of the keynotes were optimistic and focused on the theme of this year’s conference: “In it to win it.”
“For me, ‘in it to win it’ really captures the Cisco mood and mindset,” Goodwin said. “We are more focused and more aggressive as a company than we’ve ever been.”
Goodwin said there are two components to winning: “you have to have the passion to win, and the ability/talent to win; but first you have to compete.”
On the topic of competing, Cisco played up the global nature of the conference by opening the morning’s keynotes like the Olympic games. Cisco is a sponsor at the 2012 Olympic games in London, and it marched in flags from participating partner countries like at the Olympic opening ceremonies. Goodwin said the Olympic themes of respect, excellence and friendship are also good themes for Cisco and its partners.
Cisco has always been about, “the network” and as he addressed partners, Chambers showed how that idea is still relevant despite the transitions in the market such as cloud, mobility and video.